VO5 :: Print
Surprising executions and bold use of media elevated VO5 above indistinguishable models with beautiful hair. After all, the ultimate goal of perfect hair is the chance to mess it up with an attractive partner.
VO5 :: Social Network & Website
Our victory was in winning the pitch for VO5 with this work, and then making 20-somethings see VO5 as a “must-have” to score a victory of their own. Beautiful VO5 hair leads to Victory hair.
The website was a Victory tracking system. Anyone who got the stickers was challenged to go out and mark the places they achieved "Victory," and then brag about it on the VO5 site.
Users could post their info, their Victory spots, partners, and of course, a Weapon of Choice section where they could find out more about VO5.
VO5 :: Interactive Banner
By helping the girl in the banner on the right get her hair right, the guy in the banner on the left takes notice and then takes her out. They return to frame with their hair proclaiming "victory."
We also provided VO5 users places to help them claim Victory - red-curtain-lined bus shelters, phone booths and cabs with more stickers inside from those who came before.
VO5 :: OOH
