Dallas-specific
Print and Poster
Dallas-specific
Guerrilla/Ambient
What could get a Texan's attention faster than the possibility of playing for the Dallas Cowboys? Perhaps only the possibility of playing with the Dallas Cowgirls. These flyers and job listings on Craigslist would lure thousands of Dallas residents to call the number, where they were invited to"Press 1 if you would like to be the Quarterback." After a few prompts, they got a message from Absolut reinforcing the utopian vision of an Absolut World, and inviting them to a job interview which was really a party hosted by Absolut.
Detroit-specific Print and Poster
Dallas-specific
craigslist.org job posting
